Blog Careers About Work Expertise Verticals
August 24, 2016

Why the Teva and Birkenstock Trends Won’t Go Away

TEVA_Glossy_Banner.jpg

Launched in the 1980s by Grand Canyon river guide Mark Thatcher, the sandal was initially designed to stay on feet during water sports. But in recent years, a rising trend of nomcore and “ugly-chic” footwear, a category in which Birkenstocks also fall into, has taken the sandals from what was arguably thought of as a fashion faux pas to being included in high end fashion shows. And that’s when Teva, in particular, began capitalizing on its new-found trendy status.

I can't.

Topics: Social Media, Integrated Campaigns, Vertical - Fashion, Consumer Insights

Topics

Recent

Popular