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October 6, 2016

What the Twitter Sale Reveals About Twitter, Itself

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The first real offer for Twitter came in 2007, when Yahoo tried to buy the nascent social network for a then-whopping $12 million. In 2008, on the eve of that year’s presidential election, Mark Zuckerberg upped the ante by offering a few hundred million for the company that he would later refer to as a “clown car that drove into a gold mine and fell in.” The plain truth about the struggling social-media company has become clear in its highly public, and theatrical, auction.

There is no Plan B.

Topics: Social Media, Research and Insights, Business Model

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