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July 21, 2016

Do Students Lose Depth in Digital Reading?

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Do students learn as much when they read digitally as they do in print? For both parents and teachers, knowing whether computer-based media are improving or compromising education is a question of concern. With the surge in popularity of e-books, online learning and open educational resources, investigators have been trying to determine whether students do as well when reading an assigned text on a digital screen as on paper.

Far more than a yes or no.

July 8, 2016

It's Time to Ditch the Paid/Earned/Shared/Owned Model of Ad Tech

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Before the great ad-tech boom, the advertising model was straightforward if not simple. The "four Ps" dominated the modern marketing machine, with "promotion" being universally understood as paid media and sales promotions. Then digital happened and the old model collapsed in a heap of bytes and algorithms. This brings the origin of the paid/earned/owned (PEO) model - stuffed with tech but shallow in creating recognizable outcomes around customer conversion.

The harsh cost reality.

June 27, 2016

The Obstacles to Digital Growth That You're Not Thinking About

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Digital advertising is more essential than ever in media-company growth and much more complex than print-magazine sales. Campaigns require exponentially more post-sale activity, and often last for months, with specific deliverables that far exceed a print creative. In this remarkably clear analysis is a gameplan for media companies to grow revenue, and protect the digital-ad revenue they’ve already sold.

Don't get blindsided.

June 23, 2016

How to Navigate a Digital Transformation

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There’s no question why legacy organizations are tackling digital transformation now. Digital native upstarts are gutting traditional industries one at a time, leveraging scalable technology and participative networks. But shifting a firm’s asset portfolio is a lengthy process and is fraught with uncertainty. Although the transformation will look a little different in every organization, here’s a five step process all companies should know. 

Get ahead of the game.

June 16, 2016

How Digital Is Changing the Way Brands, Retailers Reach Consumers In-Store

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Shopper marketing requires a good deal of collaboration—not just among a retailer’s various internal departments but also with brands and, increasingly, tech vendors. The bigger a role that digital plays, the more data that’s generated, creating a need for sharing and taming the volume of information.

With great data comes great opportunities.

June 8, 2016

Why the Marketing Revolution is About to Arrive

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Since the dot com boom, the promise of the internet in fundamentally changing distribution, marketing, advertising and consumption has never fully lived up to the hype. Digital seems unable to truly slay the beast that is TV advertising. But the rise of new distribution and marketing channels, on-demand infrastructure and consumer tracking stands to dramatically reshape this funnel, collapsing it in on itself, opening up new battlegrounds.

Those that can adapt, will thrive.

April 5, 2016

Pipelines, Platforms, and the New Rules of Strategy

In 2007 Nokia, Samsung, Motorola, Sony Ericsson, and LG collectively controlled 90% of the industry’s global profits. By 2015, the iPhone itself generated 92% of global profits. How can we explain the iPhone’s rapid domination of its industry?

 

Exploiting the power of platforms to overrun incumbents

March 29, 2016

Is Digital Experience Management the New Social Business?

Organizations are struggling to find a model that can handle rapid technology changes, channel proliferation, data-driven insights, and intimate customer relationships. While market leaders have proven the success of strategic social business, they are also looking for digital experience management to handle all touchpoints- beyond social. Companies will need to map out the entire universe of digital possibilities and attack the full scale of the challenge.

Will organizations adopt a holistic approach?

March 9, 2016

The NFL on Facebook Is a Glimpse at the Radical Future of TV

Along with a few other tech giants, Facebook has said it’s currently interested in buying the streaming rights to Thursday Night Football in its first public bid for the rights to a live event. Although Facebook is not currently optimized as a live-streaming platform, their mantra of ‘connecting people together socially’ is a natural fit for sporting events, which classically bring people of all ages together to root for their favorite team. Facebook’s intent to pay for streaming football is not only a peek into the future of television, but also a signal that the future of the social media giant isn’t just the News Feed.

Facebook, more than just the “second screen."

March 3, 2016

Network Earth

A fascinating video on YouTube about interdependent ecosystems. A new tool tries to simplify how an ecosystem’s resilience is determined, be it an ecological, financial system or social network.

How ecosystems adapt

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