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December 22, 2015

The Magic That Makes Spotify’s Discover Weekly Playlists So Damn Good

Ever wonder how Spotify’s Discover Weekly picks are so consistently good? If you want to learn exactly how they’ve mastered their playlists, it’s a little complicated. But the jist of it is, Spotify starts by looking at the 2 billion playlists that are created by users. Spotify also creates a profile of each user’s individualized taste in music, grouped into clusters of artists and micro-genres. They then attempt to fill in the blanks between your listening habits and those with similar tastes. The connection between data from 2 billion playlists and your personal taste profile is made by Spotify’s algorithms.

Learn more about Spotify’s secret sauce.

December 16, 2015

Why Millennials Are Losing Interest in Banks

Most Millennials don't believe large financial institutions are designed to serve them; they’d rather borrow money from friends or family. A new report illustrates the effect of ‘service transference,’ where sophisticated digital tools from one industry become expected from other verticals.

 Banks are losing touch 

November 18, 2015

Artificial Intelligence Draws New Connections for Personalization

San Francisco-based artificial intelligence company Sentient uses cutting edge “dynamic ontology” to show how the future of AI across retail, finance, and even medicine could help predict consumer product preferences, market variances, or medical diagnoses with increased accuracy and in-the-moment recommendations.

Your dream shoes are already in the mail.

November 17, 2015

Swipe Right for the Next President of the United States

New iOS app Voter is combining elements from successful mobile dating apps to help quickly, and interactively inform the voting population about the presidential candidates and parties in preparation for the 2016 elections. App users are prompted to answer a series of questions on core social, environmental and economic issues to narrow down and “match” their views with that of presidential hopefuls.

Swipe right to find your presidential match.

November 5, 2015

Facebook Adds Song Clips to the News Feed

Today Facebook is launching Music Stories on the iOS app, which will allow users to preview 30-second clips of songs and albums shared from Spotify, Apple Music and iTunes. Facebook plans to add more services to support Music Stories in hopes that you will never have to leave your News Feed.

Better than automatically posting every song played in Spotify?

October 14, 2015

The 10 Brands With Which U.S. Consumers Have The Greatest 'Intimacy'

Apple leads brand consultancy’s latest brand intimacy index. Overall, people feel more connected to their cars and food than technology. Categories that are closer to an extension of your personality and brands that serve as an extension of your life perform best.

Read how the best brands create complex, and unconscious, connections with their audience.

October 13, 2015

The Rise of the Multi-Platform Viewer

We’ve grown accustomed to new modes of content consumption: time shifting, binge-watching and cord-cutting. New research by comScore depicts a new consumer who consumes more content throughout the day across multiple devices. These platforms don’t so much compete, they reinforce each other.

Read How Video has Escaped the TV Set.

October 9, 2015

Get Sympathetic With The New Facebook "Likes"

Finally, all the hype has been revealed. Facebook announced way back when that it would release a "dislike," button, or at least something that implies more empathetic emotions than just a "like". The new product has now been patented and released as six animated emojis that express Love, Haha, Yay, Wow, Sad, and Angry. Our guess is that these emojis will replace stickers as a faster method of communicating without textual commentary.

[Insert Wow Emoji]

October 8, 2015

Social Media Takes Television Back In Time

Sitting on your couch to watch the latest episode of "Scandal" is actually one of the most communal experiences you can have, if your smartphone is in hand. Communal viewers, or people who live-tweet about a show when it airs, are giving television networks instant-gratification through immediate reactions that never existed before, assisting with the actual production of future episodes. Because being able to watch a Vine of someone's reaction to your favorite character's death is revolutionary.

It's a two-way street now.

October 8, 2015

The Deception That Lurks In Our Data-Driven World

The problem with data is that people invented it. We are smarter than our numbers, and we know how to manipulate them. Fusion delves into the inherent biases behind science experiments and Fitbit trackers--and it's all purposeful and psychological.

We're lying to ourselves.