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September 1, 2016

There’s a Very Specific Limit to What People Will Pay for Netflix

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A standard Netflix plan will run you $10 per month. Upgrading from two screens to four screens will cost you an extra $2. Those prices have gone up slightly over the years, but Netflix might want to be careful if they consider raising them again. According to a new study from research firm Digitalsmiths, there’s a cap to what most people are willing to pay to binge-watch Stranger Things and Orange Is the New Black: $15. 

We all have a sweet spot.

August 23, 2016

The Psychology of Why We’ll Pay What We Pay

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Smart pricing is deliberate. It takes into account all of the work you’ve done to understand your audience and build your business and crafts an offer than feels honest, acceptable, and most of all, valuable. But how do we get there? While so much of it will depend on your business model and research, there are some enduring studies that can help us understand just what someone sees when they look at your price tag.

What you see is what you want.

August 18, 2016

Macy’s and Sears Closures are Pretty Great for JCPenney

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It’s kind of a no-brainer: when one company loses, its rivals stand to gain. And so the turndown in traditional retail sales that’s causing Macy’s and Sears to close stores around the country is turning out pretty great for JCPenney. Responding to a question from CNBC’s reporter about what happens to JCPenney’s traffic when a Macy’s or a Sears in that same mall closes, JCPenney CEO says it’s a win.

Last one standing takes it all.

August 11, 2016

Constant Disruption is the New Normal

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Entire industries undergo radical disruption—in part due to the pursuit of better and in part due to reinvention. Look at what Uber has done to taxis or what Airbnb is doing to hospitality. No matter what industry you’re in, if you’re not thinking about how to evolve and disrupt your own business model to be more relevant, you might find yourself fighting for survival. Take a look at some obvious segments that need to undergo radical disruption.

Nothing stays the same because nothing ever has.

August 2, 2016

The Best Platforms Are More than Matchmakers

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The power of digital platforms to profitably disrupt industries continues to impress. Platform leaders like Amazon, Facebook, Airbnb, Uber and Google redefine user experience and expectations. What really makes them work? True platform innovators aren’t just market matchmakers using data-driven algorithms to drive better buyer-seller matches; they invest in value creation.

Empowering me empowers you.

August 1, 2016

Rent The Runway Tries to Go Beyond Prom Dress Rentals

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Rent the Runway is on a mission to be the Netflix of luxury clothing. The company launched Rent the Runway Unlimited in March, a service that charges consumers $139 for monthly rentals. Amid the updates, Rent the Runway lost seven of its major executives in 2015 and underwent a wide scale leadership transition, yet through it all CEO and co-founder Jennifer Hyman remained at the helm.

The stylish sister I never had.

July 25, 2016

Unilever Says Dollar Shave Club Subscription Model Will Be Used for Its Other Brands

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Introducing a Dollar Shave Club-style subscription model to other brands in the Unilever portfolio is “undoubtedly” in the pipeline. This loyalty among millennials the Dollar Shave Club has managed to foster is something Unilever is desperately looking to emulate across other categories. It admits that trying to do that internally by “re-educating” would have either been impossible or “taken so long the market would have moved on”.

If you can't fix it, buy it.

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