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October 7, 2016

Technology Influences Traveler Expectations, Especially Millennials

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Technology is influencing consumer travel, and there is an opportunity for travel brands to better meet these new expectations. 84% of Millennials are likely to plan trips based on someone else’s vacation updates and photos in social media. Marketers can create greater brand affinity and distinction by realizing how to leverage social channels differently from other marketing channels.

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Topics: Research and Insights, Culture, Vertical - Travel, Millennials, Consumer Insights

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