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October 19, 2016

Meet the Woman Who Could Turn Jet.com Into the Digital Era's Ultimate Challenger Brand

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For the past year and a half, Liza Landsman has taken on a massive challenge: overseeing marketing, branding and analytics as chief customer officer of ecommerce startup Jet.com as it attempts to compete with the retail Goliath that is Amazon. Landsman is building the Jet brand around the promise of making shopping fun through a gamified process that aims to shake up the way people shop for everything online: from household products to books, music, appliances, electronics and groceries.

We love a challenge.

Topics: Digital Marketing, Big Data, Content Marketing, Innovation, Digital Strategy, Vertical - Retail, Gamification

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