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December 12, 2016

Ikea Renames Products For New SEO-Focused Retail Therapy Campaign

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Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.

The latest: the company's Retail Therapy website, which is part of its Where Life Happens campaign. The website takes a clever SEO-focused approach to promoting some of Ikea's wares.

Slightly gimmicky, slightly cute.

Topics: Integrated Campaigns, Search - SEO & SEM, Advertising, Vertical - Retail

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