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November 3, 2016

How Pokémon Go is Changing Consumers' Attitudes Toward Location Services


Pokémon Go monopolized the summer for millions of US consumers. The location-based augmented reality game is compelling (and addictive). However, it is just one of a handful of fast-growing apps that are changing consumers' attitudes toward turning location services on within apps, and keeping them on, as explored in a new eMarketer report.

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Topics: Consumer Psychology, Advertising, Vertical - Gaming, Consumer Insights