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December 6, 2016

How AI Will Create the Perfect Ad for Every Individual

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The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads truly relevant: We need to adapt each creative message so it is interactive and personalized to every single individual. The key to achieving what may be the holy grail of advertising is a thriving branch of artificial intelligence known as deep learning. It uses algorithms to mimic neural networks' capabilities to recognize and act on abstract patterns.

Closer than you may think.

Topics: Advertising, Customer Journey, future, AI, Technology

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