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July 1, 2016

Facebook's Chatbots Now Know Customers' Names And Preferences

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Facebook has added a raft of new features to its Messenger chatbots, including linking a customer's account so a bot can make personalized suggestions. The new account-linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before.

Facebook knows me so well.

Topics: Social Media, eCommerce, Innovation, Customer Journey, Learning, Customer Service

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