by Ellis Watts – Manager, Strategic Marketing

As the music industry has been turned on its head over the past decade and a half, the music video has become even more of a critical element to an artist’s promotional repertoire. While music videos have moved largely from TV rotation to online, the dynamic for how we watch music videos has changed as well. We no longer have to endure brutal cable countdown shows (remember TRL? guuhh) for the hottest videos; instead, we can watch virtually anything on-demand.

Therefore, the need to create unique, buzz-worthy music videos is as important as ever. Many brands today share a similar goal with their own unique content (and often, what sounds appealing to a brand manager does not nearly sound as appealing to a consumer). What can we learn from music videos that will allow marketers to create better content?

by Ellis Watts and Matt Rainone, Strategic Marketing

Here at AMP, we’re always trying to get into the minds of our consumers – much like DiCaprio’s character in Inception but with far less gunplay. If you’ve seen the movie or any of the trailers, you are probably familiar with Zack Hemsey’s Mind Heist. The signature score from Inception is dramatic, tense, and will get completely stuck in your head if you hear any more than the first six seconds of it. That’s exactly what happened to us. After seeing it played over a few funny YouTube videos, we wondered what would happen if we applied it to our AMP Agency capabilities video.

By Greg Faucher, Assistant SEO Specialist, Search Services

From 1987-1997, the FOX television network aired “Married With Children,” its most successful live-action sitcom to date. The show chronicled the miserable Al Bundy, a former high school football star turned women’s shoe salesman. Ever since Al scored 4 touchdowns in a game for Polk High School, his life went steadily downhill. For Al, work was no relief from his miserable home life, as he would routinely make fun of his customers for his own personal enjoyment. Something tells me that if social networking and local search were around back then, there is no way Al would have been employed at the same shoe store for 11 years.